The Aveda Mission

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
– Horst M. Rechelbacher, Aveda Founder

Aveda’s Vision

Connecting beauty, environment and well-being.

With a network of more than 7000 salons and spas worldwide, Aveda professionals share the belief that beauty is as beauty does. Our learning never ends. Our actions, products and services should always embody excellence, and that social responsibility is our responsibility. We believe that leadership is delivered with passion and by example.

Aveda was founded by a hairdresser in 1978, with a mission to create naturally-derived products that care for your hair and the world we live in. Today Aveda’s range of high performance hair care solutions are over 95% naturally derived, and harvested worldwide. Aveda hair care systems deliver salon proven results and feature unique aromas and active plant-based ingredients which are gentle on the hair, engage the senses and are proven to restore hair from the inside out.

Aveda’s Full Spectrum professional colour system is the industry’s first professional hair colour line made with naturally derived ingredients. Full Spectrum colour contains a signature blend of pure plant oils including sunflower, castor oil and jojoba to protect the hair and infuse it with amazing shine for essentially damage-free results. Aveda Full Spectrum colour is individually formulated in salon for unique colour results on every head of hair- customised colour created with a conscience.

Aveda- where beauty is as beauty does.

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